Wednesday, 19 March 2014

Childrens Traffic Club Returns To Cambridgeshire

Cambridgeshire County Council’s Road Safety Team is piloting an exciting new project in parts of the county to reduce accidents involving young children.

Youngsters aged three to four in Fenland and Cambridge City are being invited to join The Children’s Traffic Club.  Parents and carers will be encouraged to sign their children up to the club through their Nursery or Pre-school.

Activity packs which contain books, DVD’s, cards and stickers are sent to the children’s homes at staggered intervals through the year, these resources will help children and their wider family members to learn about Road Safety in a fun way. Nurseries and pre-schools will also receive a pack to use in support of the Children’s Traffic Club.

CTC does not just have an effect on the pre-school children themselves. With all family members benefiting from the content, particularly parents and older siblings, there is likely to be a positive effect on casualties and behaviour in other road user groups.

Bill Smith Senior Business Development Manager for the Children’s Traffic Club, said: “It is especially rewarding to see the Children’s Traffic Club being launched here in Cambridge particularly as the club is returning to an area where it was originally piloted and developed.

“Over the years this award winning early years Road Safety Education resource has delivered life-saving messages into over 3 million homes in the UK. We look forward to working in partnership with Cambridgeshire County Council’s Road safety team to provide vital Road safety information into the homes of families in Fenland and Cambridge City.

County Council Director of Public Health, Dr Liz Robin, added:  “The Children’s Traffic Club is a great way to start getting across the Road safety message to children of this age and it will give valuable lessons that will help keep children safe throughout their life.”

The CTC will be launched by the Leader of Cambridgeshire County Council, Councillor Martin Curtis, at the King’s Hedges Pre-School, Northfield Avenue, Cambridge , at 11.30 am on March 26. Reporter and photographers are welcome to attend – contact Cheryl Morgan on 07771 980103 or

Statistics for accidents involving children in Cambridgeshire over the last three years below.