Saturday, 19 July 2014

Education Programme Launched To Tackle Online Piracy

Liberal Democrat Business Secretary Vince Cable has welcomed a new programme designed to crack down on online piracy.

The new scheme called Creative Content UK, will promote legal entertainment online and warn Internet users whose connections are being used to illegally share films and music.

The scheme has been agreed by the UK’s creative industries and internet service providers (ISPs) and will aim to raise awareness of copyright by informing those whose internet connections have been used to illegally share copyright material and help them find compelling, legal alternatives.

Announcing the scheme, Vince Cable revealed that it would be supported by a joint creative industry and government three-year education campaign.

The campaign will help to reduce online copyright infringement, raise awareness of the benefits that copyright brings and promote the use of legal digital content.

Speaking at the launch, Vince Cable outlined the importance of tackling infringement and intellectual property crime and working together with businesses to crack down on online piracy which is estimated to cost the global music industry alone more than £7 billion.

Vince Cable said:
“The creative industries in the UK are one of our brilliant global success stories. We have unrivalled creativity – from record breaking musicians to box office films - that excite and inspire people all over the world. Yet too often that content is open to abuse by some who don’t play by the rules. 
“That is why we are working with industry to ensure that intellectual property rights are understood and respected. Education is at the heart of this drive so people understand that piracy isn’t a victimless crime - but actually causes business to fail, harms the industry and costs jobs.”